Research – Health – Well-Being

These are the key words of Giuliani’s Mission, the principles that inspire the company’s activities on a daily basis: the Health and Well-Being of Consumers are the end, Scientific Research is the means that enables their achievement. Thanks to these principles that guide the compass of the group’s daily operations and the desire to have a concrete presence in the lives of consumers/patients, the Aareata.it project was born.


The aareata.it portal aims to be a consultation point, virtual and free, dedicated to all users who need clarity and advice about a condition they do not know or need to manage.

The board of physicians who will respond is composed of dermatologists who specialize in hair disorders, present throughout the country, the board’s president Dr. Fabio Rinaldi Dr. Fabio Rinaldi, coordinating the AAREATA board will lead and coordinate the team with the goal of creating a network of excellence and a concrete reference point in the pathology landscape for patients who need it.


Alopecia areata is a common form of hair loss that affects about 2% of the world’s population, regardless of gender or race. It typically exits within the first or second decade of life, representing one of the most frequent causes of hair loss in children.

Alopecia Areata, formerly known as Area Celsius, is a currently little-known condition that manifests in various forms and with unpredictable course with small glabrous patches to complete loss of hair and hair.

The term “Alopecia” is derived from the Greek word alopex meaning fox, the fox is in fact used to lose its hair in patches in autumn and spring. The terms areata and celsi, on the other hand, indicate the patchy loss or rounded areas with which it manifests.


The psychological impact of Alopecia Areata is most often traumatic. Hair loss bursts into the person’s life more or less suddenly, generating a painful rupture that opens up a scenario of hitherto unexplored experiences: the change of the face and of one’s image, the transformation of the relationship with one’s body and of interpersonal relationships, from the most intimate to the social and work ones, produce a suspension of the rhythm of life that blurs the contours in terms of meaning and security, modifying the continuity and the temporal and relational perspective.

The loss of a body part and/or its function produces achange in body image and self-representation, a deep wound that causes an experience of distress and grief, comparable to the experience of mourning. Psychological discouragement is aggravated by the lack of certain answers, not knowing if and when the hair will grow back, producing a lowering in the level of self-esteem, sense of self-efficacy and confidence, fundamental resources for facing a path of acceptance and necessary transformation of one’s life.